I’ve been taking a look at some of the stats in relation to the live BBC broadcast of an edition of Football Focus from Salford Lads Club.  As you can imagine, there is a peak!  

Some graphs and stats

In terms of the Salford Lads Club website, it’s quite easy to spot when the broadcast took place:

The site received about 20 times the traffic it normally has, which is understandable. 

When looking at the data for the specific day of broadcast (17th Dec), it was good to see a low bounce rate, and high degree of new visitors. 

And on checking the referral routes to the site, I wasn’t surprised to see that search was the main route, as the BBC didn’t post a direct link (afaik):

Looking at Twitter (as I was mainly tweeting via the club that day!), our increase in followers was significant – about 500 new followers over that weekend:

Thinking on

All this is great in terms of exposure for the club, leading to support.  As time allows, Ill look at impacts, such as donations, t-shirt sales and whatnot.  

On reflection, it would have been great to have had a few more things in place as “calls to action” on the day.  But, it was an exciting day, and full of many positives (not just stats!).

One thing I also did afterwards was to use @storify to capture some of the tweets flying around – thanks for all those that made other recommendations of tools to do so.  Special thanks to @pauldegregorio for tweet support!

Next steps?

I’ll post a project onto the AnalsisXchange to get further insight – maybe also talk to the new Search and Social Media Marketing course at Salford University too.  By all means ask further questions, or let me know if you want to take a look at more insights…

I’m also looking into a fundraising / profile raising workshop for charities and community orgs at the club – hopefully after Easter.  Please let me know if interested…